SAP Startup Forum – Mobile on HANA, Palo Alto

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On June 14th, 2012 SAP Labs in Palo Alto played host to 35 innovative startups at the next installment of the SAP Startup Forum. The event was a full day of learning and discussion, centered around the theme of HANA on mobile applications. 15 of the 35 startups presented their ideas and product demos to the audience, showcasing how their solutions could benefit from implementing HANA. The presentations were interspersed with brief “101” sessions on SAP technologies, programs, and platforms which the startups were curious to learn more about.

After lunch, it was time for a deep dive into four breakout sessions. In these sessions, participants had an opportunity to dive deep into SAP HANA, SAP Ventures, SAP Mobility, and the Startup Focus Program itself. These breakouts gave the startups a place to discuss any concerns they may have had with SAP executives who could answer any of their questions.


The Startup Forum finished off with a mixer held in the cafeteria. The startups set up small booths where they highlighted their products and solutions. SAP employees were invited to hear the startups’ pitches and “invest” fake SAP euros in the company they felt had the highest chance of success. Over a billion “Euros” were in play and the “winning”startup, the “People’s Choice,” received over 150 million Euros, and the SAP employees who invested were entered in a drawing for amazing prizes. (Include pictures) Congratulations to the four startups who went home with awards:

  • The “Best Mobile on Big Data Solution” went to Mobile Intelligence Solutions. MIS provides a market leading analytics solution to mobile carriers that delivers strategic, actionable insights on mobile data activities.
  • The “Most Innovative Mobile Solution” was won by Liquid Analytics, a company which integrates enterprise technology with mobile applications.
  • The “Best 140 Character Pitch” was taken home by iSky, a startup that predicts customer actions to provide an enhanced customer experience.
  • The winner of the “People’s Choice” award was Altia Systems. Their solution makes it possible to create panoramic videos on mobile devices, augmented with individualized data on people, places and things.

All in all, the second Startup Forum was a great success. Startups and SAP employees alike were able to learn more about one another in a setting that encouraged networking and open conversation, and a few lucky winners walked away with awards and prizes. Look out for the next Startup Forum in your area!

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