SAP Disrupts TechCrunch Disrupt in SF – Day Two Recap

Posted by Layla Sabourian on September 11, 2012

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SAP comes to TechCrunch Disrupt SF to further support its commitment to mentoring young companies and allowing them to explore the benefits of building their solutions on SAP HANA. It’s a great experience to be part of this effort telling 300+ startups, developers and entrepreneurs all about the SAP HANA in-memory database platform.


Many people who stopped by our booth looked impressed, enjoyed our goodies and wanted to know more about the different ways in which the SAP HANA platform is suited for running real-time applications and solving their Big Data challenges. Our presence perplexed many and raised eyebrows to see the SAP brand represented, in particular when I began talking about our consumer facing apps such as Recalls Plus.

The morning started with Paul from a French entrepreneur who has launched a wiki related to fun activities,
visiting our booth and facing a completely new image of SAP.

Throughout the day, Sophie Chou, Aslan Noghre-kar and Ron Wessels spoke to more than 70 Startups,
offering details on the SAP Startup Focus Program. The SAP Startups team discussed how SAP is enabling startups to build their solutions on SAP HANA. In addition, Amit Sinha shared his perspective on SAP at TC Disrupt and has some valuable insights.

We also were discovered by other ‘unexpected folks at a TechCrunch event’, such as Shaun Reid (Digital Realty) and Sanjay Sharma (Director of Strategic Alliances, HP Cloud Services) who have already begun exploring possibilities with HANA and could vouch for SAP’s disruptive ways.

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Today, we are off to an exciting beginning. Former San Francisco mayor, Gavin Newsom stopped by our booth, as well as CBS News. SAP HANA will be featured at the 5pm and 6pm segments today, don’t miss it out.


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