Startup Trend Points to Enterprise – an Interview with Erick Schonfeld

Erick Schonfeld, executive producer of DEMO and former Editor in Chief of TechCrunch, and I sat down on the last day of DEMO Fall 2013 to take a good look at the companies launching and the startup ecosystem today. With forty companies launching across ten segments a pattern started to emerge. Enterprise had a dominating trend through out DEMO Fall 2013.

With SAP’s Dr. Vishal Sikka, member of the Executive Board of SAP AG and the Global Managing Board, leading the conversation around cloud, to the CIO panel on enterprise, and of course the fabulous enterprise startups themselves, like Warwick Analytics and Shelfbucks making an impact on the audience, spotting the ‘Enterprise’ trend was easy.

A trend within the trend, the ‘consumerification’ of enterprise offerings did also not go unnoticed by Erick.

“We are seeing this whole consumerificiation for enterprise because enterprise demands the same kind of experience and usability on the enterprise applications as are found on consumer.” – Erick Schonfeld

Great were the demos of all the companies but only five could win the prestigious ‘DEMO God’ award. The criteria: the perfect demo, an outstanding product, and potential market success (as determined by the judges and attendees).

Five out of forty delivered on the challenges of the criteria. Two were Enterprise, and of the two Warwick Analytics (member of the SAP Startup Focus) shone bright with their Sigma Guardian solution.

“With a startup like Warwick Analytics you have a specific solution that taps into the power of cloud and then and your customers can tap into without developing anything.” – Erick Schonfeld

The enterprise trend will continue to be the main attraction for some time to come. Next year will be the first ever DEMO Enterprise in the Spring of 2014.


Aleks Swerdlow

Aleks Swerdlow, Sr. Community Manager for SAP Startup Focus.

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