Barcelona is the 4th largest city in Europe and for decades tourists have flocked to enjoy the city’s weather, cuisine and Gaudi’s masterpiece, the world famous Sagrada Familia church. Since 2007, however, it has been something much more prosaic that has put Barcelona on the global must-do circuit.
The GSMA Mobile World Congress is quite simply a combination of the world’s largest trade show for the mobile industry and a networking event that brings together leaders from mobile operators, device manufacturers, technology providers, vendors and content owners from across the world. The 2014 event concluded recently at the end of February and during the span of 3 days attracted over 85,000 visitors from 200 countries. That is 3.6 times the number of people who visit the Sagrada Familia in a given span of 3 days, and that too after 125+ years of existence.
SAP was well represented at the show, delivering a compelling vision of the future with smart vending machines, real-time football analytics and a connected future without a dial-tone in sight. SAP Startup Focus’s very own Luisa Silva (who heads market enablement activities for the EMEA region) was also at the show evangelizing the message of what SAP HANA can do for startups looking to capitalize on the vast array of opportunities available in the mobile space. Take a listen to what she had to say:
For more information about SAP Startup Focus, please visit http://www.saphana.com/community/learn/startups.