Enter the world of ‘Industrial 4.0’ at Hannover Messe 2014

Posted by Sophie Chou on April 17, 2014

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If your business operates in the manufacturing space, then Hannover Messe 2014 is a must-be, must-see, be-seen type of conference. This is where the future of manufacturing takes place, where Industry 4.0 meets integration. More than 180,000 attendees passed thru the halls to explore brand new, cutting edge solutions that are transforming the industry at large. One of our SAP Startup Focus member, Dan Somers at Warwick Analytics, seized this opportunity to showcase its root-cause analysis solution powered by the real-time, in-memory SAP HANA platform.

Dan earned the highly respected title of DEMO God for its trailblazing technology, delivering an early warning system to achieve nearly ‘zero-defect’ state in the manufacturing industry (launched at DEMO Fall 2013).

In this blog, Dan shares his experience from the five days at Hannover Messe. Read on and maybe you will be joining him next year…

Author: Dan Somers, CEO at Warwick Analytics

Having just sailed our maiden voyage at Hannover Messe we can safely say that the seas were vast, multinational and high in places.


Part of the fun at Messe is embracing the many ages, nationalities and backgrounds of the visitors. Are they students, owner managers, Directors of global firms? There were people from all over the world – US, Japan, Singapore, Egypt, China, Hungary, Russia and Luxembourg to name a few. Diversity was certainly the name of the game.

We were sandwiched between PLM/MES and automation equipment in halls 7 and 9 and there was some good through traffic as well as those that had specifically highlighted our software and stand on their agenda.

The Factory IT and Automation tours were also a great way to increase footfall throughout the hall. These waves occasionally flooded the stand from time to time but what a great opportunity to meet so many contacts genuinely interested in our software.


Location, location, location:

It was also great to have SAP in the hall next door providing supporting information and advice to prospective customers…and very kindly sending some delegates our way too.

We benefited from meeting a mixture of both industrial automation partners and manufacturers – a key objective for us at the show.

And just when we were feeling guilty about another currywurst lunch, it would be time for one of our pre-arranged meetings through the match making service we signed up for. Those who are familiar with Hannover know that you can burn at least 300 calories walking from one end of the venue to the other!

So, what will we take away from Hannover? Well, most importantly a high number of good quality leads to follow up on. Plus, the motivation to brush up on our language capabilities as delivering demos without a common language at times was certainly entertainment for some!

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