Enable real-time business with SAP HANA enterprise apps at SAPPHIRE NOW

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SAPPHIRENOW is just around the corner and we can’t wait to talk about and show exciting, cutting edge, new generation of HANA applications that are purpose-built to harness the value of big data. The portfolio of 70+ enterprise applications spans across all lines of business and industries. And all of them share one common thread – they have the power to transform traditional business process to solve tough business challenges that were unsolvable before.

At SAPPHIRENOW you will be able not only see some of these apps and talk to SAP experts about them, but you will also hear from your peers – customers just like you – how they are taking advantage right now of SAP HANA enterprise apps and predictive capabilities of SAP HANA platform.

Below is your map to HANA enterprise applications at SAPPHIRENOW. Everything you wanted to know about most innovative HANA apps in just 3 easy steps:

SAP Customer Engagement Intelligence powered by SAP HANA

SAP Sales and Operations Planning powered by SAP HANA

SAP Demand Signal Management powered by SAP HANA

SAP Fraud Management powered by SAP HANA

SAP Customer Engagement Intelligence powered by SAP HANA a suite of applications that enables you to gain deeper and more comprehensive understanding of true customer value and engage with each customer in a more personal and relevant manner.


Hear Porsche’s marketing executives present how technology can empower marketers with unprecedented customers insights on Wed., June 4 at 9:30am LB15088 “Accelerate Marketing and Sales with Data-Driven Insights”.

You can get into more detailed discussion on how Porsche is using SAP Customer Engagement Intelligence and SAP CRM powered by HANA to help focus on the right customer and consumers at the microforum session a day earlier: IN14256 “Prepare for the Future with Digital, Social and Connected Customers”


Don’t miss a presentation by Luxottica Group S.p.A., an eyewear giant with 7000 optical and sun retail stores in North America, Asia-Pacific, South Africa, on how they segmented millions of customer records across all market and customer data in real-time in seconds with SAP Customer

Intelligence: 2507 “Learn How a Retail Customer in Asia Implemented Real-Time Customer Segmentation to Drive Marketing Campaigns in SAP CRM

Join a microforum IN14167 Segment Millions of Customers’ Records Across Markets in Seconds the following day for a roundtable discussion with Luxottica’s executives sharing the kind of impact real-time intelligence can have on campaign effectiveness.


You can get a firsthand look at the solution throughout SAPPHIRENOW at the expert tables in the Line of Business and Technology campuses and by attending the following demo theater sessions:


Capitalize on Data-Driven Insights with Big Data Analytics

Tue 2:00 pm – 2:20 pm

Wed 3:30 pm – 3:50 pm


Make Every Customer Engagement Count with Real-Time Insight

Wed 9:00 am – 9:20 am


Enhance Customer Engagement with Real-Time Analytics

Wed 9:30 am – 9:50 am

Wed 1:00 pm – 1:20 pm


Achieve a Total, Real-Time View of Customer Data in Wholesale Distribution

Wed 1:00 pm – 1:20 pm

SAP Sales and Operations Planning powered by SAP HANA provides real-time visibility of planning information across the business. In addition, embedded collaboration functionality and integrated workflows help staff to work together effectively, accelerating decision-making.


For a unique opportunity to hear from several supply chain executives on how the latest platform and cloud technology from SAP enables real-time decision making and visibility for predictive demand planning join a panel discussion LB14302 Transform Your Supply Chain into a Demand Network


Join your peers to discuss and learn how supply-chain leaders deploy the latest technology platforms and cloud solutions that enable real-time decision making and visibility for predictive demand planning: LB15252 Manage Your Supply Chain in Real Time and in the Cloud


Experience the solution and meet with product experts during the demo sessions throughout SAPPHIRENOW showfloor


Simplify Consumer Products Organizations with Integrated Business Planning

Tue 10:30 am – 10:50 am

Wed 5:00 pm – 5:20 pm


Align Supply and Demand in Real Time for Profitable Process Industries

Tue 10:30 am – 10:50 am

Thu 1:00pm – 1:20pm


Improve Supply Chain Performance with Next-Generation Cloud Solutions

Tue 11:00 am – 11:20 am

Wed 2:00 pm – 2:20 pm


Achieve a Total, Real-Time View of Customer Data in Wholesale Distribution

Wed 1:00 pm – 1:20 pm


Align Supply and Demand in Real Time for Greater Profits

Wed 1:00 pm – 1:20 pm

Thu 3:00pm – 3:20pm

SAP Demand Signal Management powered by HANA helps your company capture external market and demand data in near-real time and integrate it with internal business data such as shipment and delivery information. Whether it’s data from retailers or retail panel data from market research institutes, it’s vital information for companies to improve supply chain, sales, marketing and other business processes.


Attend presentation by Beiersdorf AG, the company that served skincare customers for 130 years with brands like Nivea and Eucerin, to see how the company is using SAP Demand Signal Management to measure global market share and performance. IN13987 Uncover Innovative Ways to Measure Marketing Performance


Follow up in a microforum discussion on how to improve forecasts, increase sales, and better understand customer dynamics with the help of the solution. We’ll specifically focus on how to prepare your company for the perks and trials of Big Data. IN14006 Turn Consumer Products Data into Competitive Advantage


For an in-depth tour of the solution, stop by the demo theater LB14312 Read the Signs from Demand and Market Signals and learn how to improve forecasts, increase sales, and run with lean inventory while reducing stock-outs with the SAP Demand Signal Management application powered by SAP HANA.

SAP Fraud Management power by SAP HANA helps reduce financial loss from fraudulent activities by analyzing ultrahigh volumes of transactional data against predefined rules and thresholds and running real-time simulations to reduce false positives and focus your resources on the most critical fraud claims.


Don’t miss an ASUG session 1502 SAP’s Fraud Management: Going Beyond Fraud on the first day of the conference to find out how to leverage the SAP Fraud Management tool to implement a continuous transaction monitoring solution to combat fraud and other common business issues. See real-world use cases with tangible ROI and learn about leading practices and an approach to implement the SAP Fraud Management tool, maximizing its integration to successfully embed the solution within in your organization.


Attend an hour-long education session on SAP HANA applications such as SAP Fraud Management, Risk Management and Process Control help customers identify and protect themselves against the ravages of bribery and fraud: 1509 Rooting Out Fraud, Bribery, and Corruption with SAP HANA Applications


Experience the solution first hand at one of many demo theaters sessions and see how you can analyze millions of business transactions instantly to identify and predict suspicious behavior, issue alerts, or block transactions before serious damage is done.


Strengthen Fraud Management Capabilities

Tue 2:00 pm – 2:20 pm

Thur 2:00 pm – 2:20 pm


Benefit from Real-Time Fraud and Audit Management

Wed 2:30 pm – 2:50 pm

Wed 5:00pm – 5:20pm


Combat Fraud and Improve Stewardship of Public Funds

Tue 11:00 am – 11:20 am

Wed 4:30 pm – 4:50 pm

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