WHERE Do You Reimagine the Future?

The answer is SAPPHIRE NOW! This year, we were able to ignite the imagination of our customers, prospects, and partners and position. 25,000+ attendees from 91 different countries got the chance to experience the latest technologies and innovations in action and got hands-on experience with machine learning, analytics, SAP Leonardo, SAP HANA, S/4HANA and much more! Altogether, we delivered 996 sessions delivered and reached 792M people worldwide!

If you didn’t get the chance to attend SAPPHIRE NOW this year, read on to find out all the highlights and the latest on SAP HANA!



Over the course of the 3 days, attendees heard Bill McDermott followed by Bernd Leukert deliver SAP’s vision of the Intelligent Enterprise. Not only did they bring innovation to life but demonstrated a clear pathway to help businesses get there. Partners and customers joined our executives on the keynote stage, including Michael Dell, Wladimir Klitchko, Diane Green from Google and Diane Bryant from Intel. Founder and Chairman, Hasso Plattner highlighted how we are building on SAP HANA, and taking the next step with intelligent technologies and applications. On the last day, Derek Jeter and Kobe Bryant left the audience energized and inspired through their lessons on leadership, motivation, and success. Here are a few of my favorite replays:


Presentation and Session Highlights:

Optimize Innovation with SAP HANA 2, Our Next-Generation In-Memory Platform: Join Chris Hallenbeck, SVP, EMEA Database and Technology and see how SAP HANA platform can use Intel’s next-generation nonvolatile memory to transform massive volumes of data into real-time insight even faster. Experience how SAP HANA combines earth observation data from the European Space Agency and machine learning to better predict natural disasters and react more effectively. Watch the replay here

Improve Data Insight with In-Memory Machine Learning and Advanced Analytics: What is machine learning? How to extend it to a broader range of data-driven tasks? Richard Pledereder, SVP, SAP HANA Development will show you how Google TensorFlow integrates with the SAP HANA to support the creation of machine learning models that use spatial and recommendation capabilities for image classification. What the replay here

Modernize Your Data Strategy for a Future-Ready Digital Business: Greg McStravick, President, SAP Database and Data Management shows you how to take your business from surviving to thriving with a data platform that lets you modernize the digital core and innovate at the edge. Explore Big Data’s future and new technologies for connecting to, processing, and exchanging massive amounts of data. Watch the replay here

Be Inspired by Award Winners Winning in the Digital Economy: Hear from our SAP HANA Innovation Award winners as they share their experiences in delivering breakthrough innovations, enabling data-driven business models, and how they use technology to create social change and improve lives. Watch the replay here


Daily Facebook Live Recaps:

DAY 1: Watch Katya and I chitchat on Sapphire Now day 1 highlights

  • SAP Leonard announcement during Bill McDermott’s keynote
  • SAP App Center relaunch
  • SAP HANA Innovation Award Breakfast
  • Chri Hallenbeck’s and Richard Pledereder’s keynote sessions on SAP HANA, co-innovation project with Intel, natural disaster prevention demo, machine learning, and Google Tensorflow integration with SAP HANA
  • BW/4HANA announcements and partner demos, BW/4HANA Evening Reception


DAY 2: See an end to end demo of how fashion retailers can use machine learning to analyzes shoppers’ clothing and predict fashion trends

  • Data, Analytics and Cloud campus tour
  • SAP HANA and Google Cloud contest with Tina Tang
  • Databases, ASE, and blockchain highlights and stock trading use case with Amit Satoor
  • SAP Leonardo Intelligent Shopping window incorporating machine learning



Day 3: Immersive SAP Leonardo walkthrough and find out how you can win up to $20,000 of GCP credits and tickets to SAP TechEd 2017 and SAPPHIRE NOW 2018!

  • Derek Jeter and Kobe Bryant keynote
  • SAP and Google announcement and Intelligent App Contest with Ken Tsai
  • Database and data management customer highlights with Kristin McMahon
  • Explore SAP Leonardo with Vivienne Wang
  • Step into the immersive SAP Leonardo experience with us


To wrap everything up, we celebrated the end of Sapphire with an incredible performance by multi-time Grammy and BRIT award winners, MUSE!

Let us know if you have any questions or want to learn more about our solutions! Hope to see everyone next year!


VN:F [1.9.22_1171]
Average User Rating
Rating: 5.0/5 (3 votes cast)
Reimagine the Future with SAP HANA at #SAPPHIRENOW 2017!, 5.0 out of 5 based on 3 ratings