Sven Denecken

Sven Denecken

Co-innovation S/4HANA

Sven Denecken is SAP Global Vice President, Co-Innovation and Product Management S/4HANA at SAP. In this role, Sven is assessing customer and market requirements and supporting SAP´s solutions strategy. Via Co-Innovation projects he discovers key trends and best practices in application of new technologies. Sven’s experience working with strategic customers and partners since decades, network to SAP´s field organization and industry analysts allows him to bring client issues and challenges directly into the solution development process, assuring that the next generation software solutions address customer requirements to focus on business outcome and help customers gain competitive advantage. Closely cooperating with the respective teams, he supports the strategy of SAP´s products and its alignment with customers, the ecosystem and SAP´s field organization. Collaborating with market constituents and SAP´s engineering organizations he supports with his team to facilitate and enable sustainable relationships between SAP, customers, industries as well as partners.

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